Outline:Topic Sentence: The two ads have same ways and different ways to achieve the advertising effect.
Main point A: the left picture
Evidence:
1. using unreasonable effect to make expression (same)
2. point at the stability (different)
3. way of presenting (different)
Main point B: the right picture
Evidence:
1. using unreasonable effect to make expression (same)
2. point at the speed and efficiency (different)
3. way of presenting (different)
Concluding sentence: Every advertisement have the same purpose--- to make impression on consumers, but they will be presented by unlimited ways, that is why the advertisements are always attractive.
Comparison of two ads
The two ads have same ways and different ways to achieve the advertising effect. We can look at them one by one.
From the first picture, we can see a box of poker was sent to the destination barely moved. It seems very unreasonable in the real life, but it does make a deep impression on our mind and successfully achieve the effect to advertise. On the other hand, this advertisement use a kind of positive and direct way to brag about its stability.
From the other picture, we can see a fire engine go out from a Fedex truck to put out the fire. Also, it seems impossible to happen. How could a fire engine in a Fedex truck? How could a delivery service faster than fire fighter? They also spared no effort bragging about the speed and efficiency. However, it does make everyone realize what they want to express and reach the purpose of advertising. Regarding the ways of presenting, different from the straight forward way of advertising, picture B uses a kind of ironic way to give a sharp comparison of lack of efficiency fire engine and indirectly make people realize the speed that the delivery service have.
Every advertisement have the same purpose--- to make impression on consumers, but they will be presented by unlimited ways, that is why the advertisements are always attractive.
The two ads have same ways and different ways to achieve the advertising effect. We can look at them one by one.
From the first picture, we can see a box of poker was sent to the destination barely moved. It seems very unreasonable in the real life, but it does make a deep impression on our mind and successfully achieve the effect to advertise. On the other hand, this advertisement use a kind of positive and direct way to brag about its stability.
From the other picture, we can see a fire engine go out from a Fedex truck to put out the fire. Also, it seems impossible to happen. How could a fire engine in a Fedex truck? How could a delivery service faster than fire fighter? They also spared no effort bragging about the speed and efficiency. However, it does make everyone realize what they want to express and reach the purpose of advertising. Regarding the ways of presenting, different from the straight forward way of advertising, picture B uses a kind of ironic way to give a sharp comparison of lack of efficiency fire engine and indirectly make people realize the speed that the delivery service have.
Every advertisement have the same purpose--- to make impression on consumers, but they will be presented by unlimited ways, that is why the advertisements are always attractive.
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